Our Approach To SEO

The Client Intake Interview

The SEOgden team must fully grasp the business's services or products, understand the market, and know your company's mission, strategy, and goals to promote it effectively. Although it requires an initial time investment—usually a meeting lasting between 60 and 90 minutes—this upfront effort ultimately saves time. It not only reduces the need for future follow-up questions but also often sparks valuable discussions about possible enhancements to marketing strategies.

SEO Technical Audit

Next, we’ll conduct an SEO audit to analyze your website traffic, competitors, and search audience to determine your SEO potential. We’ll provide a detailed report that you can use to create an SEO strategy. We use Moz Pro, Google Search Console, PageSpeed, Screaming Frog, Keyword Planner, Google Analytics, MOZ Local, CopyScape, Squoosh and Tiny PNG , Responsive Design Checker, Rich Results Test, and other tools.

Keyword Review and Recommendations

Identifying and utilizing the right keywords is crucial for an effective SEO strategy. After the Client Intake Interview and our analysis of your company's current keywords and practices, we will present a series of recommendations for adding to or modifying your current keyword strategy, and propose a set of goals and milestones.

Our Monthly Meeting

Time is a small business owner/manager’s most valuable asset. Our approach maximizes this resource through monthly interviews where we will discuss:

  • Special offers and sales
  • Recent successes
  • Changes to their team
  • Upcoming business or community events
  • Inspirational topics
  • Industry trends
  • Newsworthy events related to their industry
  • Any additional content the manager wishes to include in their marketing content or SEO strategy. 

From these discussions, we’ll craft a set of recommendations for Themes, Topics, and Terms (TTTs) for the upcoming month. You’ll  choose which TTTs to incorporate into your online marketing plan and decide which content items you want Ogden to create. 

We will also evaluate the progress towards the set milestones and goals, and make any necessary adjustments to your SEO and search engine marketing (SEM) strategy.

In only a few hours and with a very modest investment, you’ll be on your way towards having an SEO optimized site and a strategy to increase site traffic and sales.

Contact us for a free consultation